46. Marketing Plan

Directions: How do you raise $20,000? Get involved in BoxTops4others. https://www.facebook.com/boxtop4others/
https://www.instagram.com/boxtops4others/

  1. BE PART OF A TEAM
    $20,000 @ 10 cents = 200,000 box tops
    500 students = 400 box tops per student or $40
    Get everyone to participate
    Work as a team. Role models and leaders.
    Dont want to feel alone. Support from teams or team efforts
    Sign and commit to 400+ club
    Involve a friend or two
  2. EXPLAIN WHAT YOU ARE DOING
    Explain what the money is used for
    Marketing Fact: A box top could transport a student to school each day in Nicaragua
  3. SET GOALS AND DEADLINES
    How do you know if you have reached a goal.
    Deadlines and Collection dates
    Daily goal agendas
  4. ESTABLISH INCENTIVES
    Credit for unit 48
    400+ club list on board
  5. ADVERTISE
    Spread message through social media? #boxtops - life cycle of a viral event?
    Spread the word. Talk to people and tell them to save box tops.
    WHO? Teachers. Students. Friends. Family. Neighbors. Parents Work. Sports teams?
    Collect box tops from Friends. Family. Neighbors. Parents Work.
    Could this project expand beyond our school or community?
    Meet the public at stores
    Put up posters
    Stevens homepage
    SNN
    Assemblys
    Sponsorships
    Newspaper Story
    KONP Todd Ortloff Show
    Update hallway signs