36. Marketing Plan

Directions: In order to advertise your business you will need to understand web marketing. You will then need to develop a web marketing plan and connect your business on the internet.

  1. Reflect on the google banner adds you see on the internet.
  2. Now make a quick judgement about these adds. Do you like them or dislike them.
  3. Recognize that there is a relationship between banner adds and the content on the webite. The advertising should be linking you to websites that are relevant to the information on the web site.
  4. Now that you understand how linked advertising works, locate 5 websites on the internet that you think would be helpful to your customers and create a useful links.html web page for you business web site. An example might be a link to local motels if you own a ski resort.